Who

We're an independent branding and visual communications practice based in Sydney.

Creating brands is what we love. It's what we do best and we believe every brand deserves the chance to succeed; in how it communicates visually, how it's perceived and how it fits with business objectives. And we've been doing it really well since we opened our doors in 2008.

We also aim to answer a gap we see in the market. The gap where small to medium-sized businesses fall; where many big-gun branding agencies just aren't geared for the smaller business with top ambitions yet moderate pockets.

Don't get us wrong, we're not knocking the big agencies. Heck, our experience is thanks to many years in them and we loved it. We simply recognise what smaller businesses can miss out on. And they shouldn't. 

If you have a project that you'd like to discuss with us or you simply want to chat about ideas, we'd love to hear from you.

Kobus de Beer  – creative director  Kobus is passionate about all things design and with over 20 years experience in branding, he always has a creative solution where many others may be stumped. Kobus has worked for international and national clients on brands like Lion, Coke, Macquarie Bank, Mercedes Benz and American Express to name a few.

Kobus de Beer – creative director

Kobus is passionate about all things design and with over 20 years experience in branding, he always has a creative solution where many others may be stumped. Kobus has worked for international and national clients on brands like Lion, Coke, Macquarie Bank, Mercedes Benz and American Express to name a few.


Cheyne de Beer  – creative director  Cheyne cut her teeth across a range of creative disciplines having spent her formative years in advertising before moving into design and branding. Cheyne has worked for global and local clients on brands such as Qantas, Telstra, American Express, Hyundai and Cadbury-Schweppes. 

Cheyne de Beer – creative director

Cheyne cut her teeth across a range of creative disciplines having spent her formative years in advertising before moving into design and branding. Cheyne has worked for global and local clients on brands such as Qantas, Telstra, American Express, Hyundai and Cadbury-Schweppes. 


Photographer Luca M Ward