Paw Republic. Dog grooming, day care and boutique. A premium service to help working professionals and busy owners care for their dogs.

The challenge. Create a distinctive brand identity to cut through in a growing and competitive dog market. And on a very busy street-front.

Our answer. Focus on dogs; appeal to humans.

A bespoke quality seal was created along with a kit-of-parts to be used individually or in combination. Then we brought it all to life in-store, on merchandise, throughout the website, in social media and across all print materials. Happy client. Happy us.