Design Comes to the Operating Theatre

Navbit is a surgical device that removes the guesswork inherent in hip replacement surgery. Until now. Barely the size of pager, this clever device is built on precision calibration, made possible by innovation technology at its heart. Now orthopaedic surgeons are able to simply and accurately navigate, hip replacement surgery with greater accuracy, less complexity and better patient outcomes.

We developed the Navbit branding from R&D through launch to implementation. This included the identity, bespoke brand assets, packaging, digital (web & social media), clinical papers, instructional guides, illustration, photography and video.

The 12th Wolda Awards Silver

Packaging

Creation of bespoke, compliant and sterile packaging, designed to stand out in the hospital theatre environment

Brand launch video targeting orthopaedic surgeons

Branding, storyboard, art direction by See&Co
Copywriting by Joe van Trump
Photography/video by Adrian Lander